Web Design and DRTV work great together October 19, 2008
Posted by infomercialmarketing in Internet | DRTV | Infomercials.add a comment
This article assumes you have a product or a service that you would like to market using broadcast media.
Example:
- your company has created a flash light that runs on a battery
- the battery is a new type of battery that will last forever
- you have a patent on this product and have already worked on creating prototypes
What should you do first:
Step 1 – work with a branding company / marketing company to create a logo
Step 2 – start with a design for a landing page / web site
Step 3 – contact a drtv agency to start planning your media plan and creative (video production)
It would be a huge waste if you had your creative done without embedding a website address in your actual infomercial. The exact numbers are not definitive but it can be said that you stand of lose a minimum of 10% of web orders by not having a website included in your actual infomercial.
The are many web design firms that work closely with drtv agencies. Search the web for the company that has a great track record working on DRTV based websites. One such firm is a boston web design firm: Dreaming Code
