Infomercial Marketing – Infomercial Media Buying + Media Buying

Jim Sokolove is known for his straight talking, no nonsense, public service style infomercials.

The drtv ads used by Jim Sokolove use simple messages and repetition (no actors). The ads generate a ton of leads that are handled by an in-house call center. The leads are farmed out to attorneys across the country.

The drtv agency and drtv media planning firm uses television to drive traffic to the website and their toll free number. Most of the infomercials run by Jim Sokolove are

Infomercial marketing can be an excellent and effective way to advertise your product . Because infomercial marketing is straightforward, it frees your product of any jumble, and as a result, expands the viewer to become knowledgeable with your product.

You have probably seen the following firms using infomercials to market their products and services:

a) Snuggies
b) Video Professor
c) One Touch Can Opener

We will also be discussing how non-profits use infomercials to garner interest and spread their message while raising funds.

DRTV marketing messages / infomercials can be seen on cable and network television. If a product or service can be used by a mass number of people, drtv is a great method to reach out.

Example of a business that can benefit from DRTV:

If you happen to be in the business of buying jewelry and giving people cash for gold – you probably have a business that has a mass appeal.

You probably have seen several different firms using infomercials to reach out and explain how they can help give cash for gold by having them send in  their old or broken jewelry. This works well with drtv as the audience is huge and the message can be easily explained in a short format drtv infomecial.

Example of a business that may not be able to benefit from DRTV:

If you happen to be in a niche business of buying used medical devices from labs and hospitals and your company helps recycle ep catheters – drtv may not be the best method of reaching your audience. The reason being: the audience is far too low in number. You are better of doing a direct mailing or using a internet marketing firm to target a banner on sites that relate to ep catheters