Posted by infomercialmarketing in Internet | DRTV | Infomercials.
1-800-Petmeds uses drtv / infomercial marketing to drive new customers to their website.
The drtv campaign setup by their drtv media buyer has always been very effective. The television commercial prompts the viewer to go online to the website and/or call the toll free number. The entire message is very simple:
- save money
- use the internet
- get the same prescriptions (only cheaper) and pay no shipping
Considering the entire pet industry is about $39 billion, this company has sales of about $180 million for 2008.
Posted by infomercialmarketing in Media buying.
According to a Boston internet marketing firm, after an infomercial campaign launches on a national basis. It is very clear that consumers start using search engines to recall the product or the brand. This can be tracked by using tools that report the number of times a keyword or brand was searched within a given month.
Not every infomercial is launched with the help of a media planner and many times a company may not use an expert drtv media buyer to help them. This can end up costing a company a lot of money if not executed properly.
Yes, there are many web based sites that empower users to buy their own ad space or airtime. It’s best you work with a traditional drtv media buyer to buy the media that will help you target the right audience. Look for a infomercial company that has an integrated Internet marketing department or a dedicated partner to help tie the two mediums seamlessly.
