Classic Infomercial Products January 29, 2009
Posted by infomercialmarketing in Infomercial Marketing.add a comment
There are some infomercial products that have lasting impact. Whether the product is actually proven effective and has great use for a household or if it is just fantastically fun and people just become drawn to it. Products such as the Chia Pet and The Clapper are two that have had huge staying power. They are two products that when you look closely, arent terribly useful. The Chia Pet is simply a ceramic piece that grows some sort of grass. The key to this product is watching it grow. You dont just put it in your house and admire it from a far, you watch the product grow and become a plant in front of you over a period of time. People become attached to it; caring for it and helping it flourish. It doesnt necessarily pose importance for you but you feel a sense of responsibility to it. The other product of note is The Clapper. The Clapper is an attachment for your outlets that when you clap, turns your lights on or off. Its convenience is the main pushing point for this product. People find they dont need to get up from bed or when watching tv to turn off a light. In the same instance, when you enter a room, you dont need to go looking for the light switch and can simply clap your hands to turn on the light. These two products have been hugely successful thanks to infomercials.
New approach to increasing sales with DRTV January 26, 2009
Posted by infomercialmarketing in Infomercial Marketing.add a comment
A recent article on DRTV noted a major retail store will be advertising with time limits to entice customers into stores. They are airing commercials that call customers in for a sale that has a time limit. For example, if a store says milk is on sale for the next 4 hours and that commercial reaches the right number of audience members, the sale of that particular item will increase.
Using direct marketing in this way is a new approach to seeing results in real time. It is calling the viewer to action and the product and commercial are given a specific time frame to prove the ad is working.
SEO January 15, 2009
Posted by infomercialmarketing in SEO.add a comment
Search Engine Optimization is the mechanism of advancing and volume of traffic to a web site through search results. Search engines can also target other types of searches. Image search and local area searches are among the many. Boston seo companies can assist in your pursuit to maximize exposure and improve ranking.
Tough economy, great for infomercials January 15, 2009
Posted by infomercialmarketing in Infomercials.add a comment
In todays tough economy, there are plenty of businesses cutting back on advertising. This lowers the price media outlets charge companies. It also means that the advertising companies produce needs to be effective and full of information. With those parts necessary, it only makes sense to use direct response television apposed to traditional advertising.
Direct response television spotlights products and their function. It also gives the customer necessary information to make an educated decision on whether to purchase the product.
The tough economy means TV air time costs a little less, so these ads that normally air in the middle of the night are already making it to prime time.
Most popular infomercial of 2008 January 12, 2009
Posted by infomercialmarketing in Infomercials.add a comment
According to ABC’s Good Morning America, the Ped Egg was one of the most successful infomercials of the year. The Ped Egg is a pedicure tool shaped similar to an egg with a flat side made of metal. The metal edge has grates on it to remove dead skin from the bottom of your foot. This product has grown extremely popular and most of the reason why is because it works. The Ped Egg is simple to use and very effective. Infomercials have success for many reasons. Many demonstrate products that can make life easier and more convienet. But the success of the product selling is also determined by the effecivenes. An infomercial can sell the product initially, but the product must convince the customer to buy agian and again.
Direct Response Marketing January 9, 2009
Posted by infomercialmarketing in Infomercials.add a comment
Using direct response marketing to promote your product can prove to be very successful. An infomercial allows a viewer to make a purchase and/ or do more research on the product. If a customer watching an infomercial has not made a purchase during the airing, they may be likely to do research to understand more about the product. In some cases, giving the viewer the option to annylize the product through information given in the commercial is highly beneficial. If a customer enters a retail store and glances a product they have an interest in, they could walk away from the sale and never revisit it. By giving the customer the option to anylize though the internet, they may find more of a need to buy the product. Marketing through direct tevelvision enables your target audience to understand the product, withness a demonstration and hear testimonials of its use.
LendingTree vs BidRx January 8, 2009
Posted by infomercialmarketing in Internet | DRTV | Infomercials.add a comment
When banks compete, you win!
This is a slogan used by Lending Tree. The company uses drtv experts to get their infomercials and direct response television ads out there.
There is a new company out there, it’s called BidRX. This company allows users to submit a form, in turn a pharmacy can compete for the customers business.
It’s common knowledge: if you build it = they won’t come!
A company must use DRTV or some shape of television marketing to drive traffic to their website. To reach critical mass and get customers to understand the concept, a short form infomercial can help BidRx. They would need to combine Web Design, Search Engine Optimization ( SEO ) and Search Engine Marketing.
Helpful blogs / sites January 7, 2009
Posted by infomercialmarketing in Infomercial Marketing.add a comment
There seem to be a ton of new blogs about drtv / infomercial media buying and direct response television. We feel it is necessary to list a few of the sites for our readers:
www.directresponseblog.com ( Direct Response Blog )
www.directresponsetelevision101.com ( Direct Response Television Blog )
www.directresponsetelevision.tv ( DRTV Media Buying Blog)
These blogs have a lot of good content and new posts each week about everything relating to direct response television, media buying and drtv marketing.
